Project Overview: Where Art Meets Technology
Location: Wanda Mall Wukesong (Fuxing Road, Haidian District, Beijing)
Scope: Custom LED film screen integration within the mall’s “Future City” zone (F1-F5), targeting high-traffic social and experiential spaces
Objective: Enhance visual engagement while preserving architectural aesthetics and natural light flow—a core challenge in luxury retail environments.
Why LED Film Screen? Unmatched Advantages
1.Ultra-Thin & Lightweight Design
- Thickness: 1–3mm, minimizing structural impact.
- Weight: 3–6kg/m² (vs. 5–8kg/m² for traditional transparent LEDs).
- Flexibility: Curved seamlessly to fit the mall’s modern contours.
2.High Transparency & Clarity
- Transmittance: 85%+ light permeability, ensuring interior brightness and outdoor visibility.
- Viewing Angles: 140°–160° consistency, eliminating color distortion for crowds.
3.Energy Efficiency & Durability
- Power Consumption: <280W/m², reducing operational costs.
- Heat Dissipation: Passive cooling design, extending lifespan and slashing maintenance.
Implementation: Precision in Action
- Installation: Direct adhesion to glass surfaces without structural modifications, ensuring rapid deployment and zero disruption to mall operations.
- Content Strategy: Dynamic visuals synchronized with Wanda Mall’s themes—digital landscapes, brand campaigns, and interactive art.
- Tech Integration: Paired with the mall’s 64m “flying escalator” and 1,200㎡ sky screen, creating layered visual spectacles that guide visitor flow.
Impact: Elevating Commercial Value
1.Enhanced Consumer Engagement
- Screens positioned near Meland Club (Asia’s flagship family entertainment center) and Fudi Supermarket amplified dwell time by 40%.
- Real-time promotions boosted foot traffic to adjacent luxury stores.
2.Aesthetic Synergy
- The screens’ near-invisible daytime profile preserved the mall’s ”sky garden” and ”future city” design ethos.
- Nighttime brilliance transformed spaces into luminous art installations.
3.Sustainable Footprint
- 30% lower energy use vs. conventional displays, aligning with Wanda’s green initiatives.
Why This Project Matters for Urban Innovation
Beijing Wanda Mall Wukesong is a flagship urban renewal project—part of Beijing’s strategy to build an “International Consumption Center”. Our LED film screens:
- Supported its shift from traditional retail to experiential consumption (e.g., interactive zones, cultural events).
- Enabled adaptive advertising, crucial for a venue hosting 250k+ residents within a 5km radius
Conclusion: Setting New Standards
This project exemplifies how next-gen LED film screen can merge functionality, artistry, and sustainability in commercial hubs. As consumer spaces evolve toward multisensory engagement, our technology offers a blueprint for future-ready installations.