Building 1-4, Tongfuyu Industrial Zone, Aiqun Road, Shiyan, Baoan District, Shenzhen City，China
LED Film Screen Transformation at Beijing Wanda Mall Wukesong
As pioneers in commercial display technology, our team recently engineered a cutting-edge LED film screen installation at Beijing Wanda Mall Wukesong—a landmark project redefining immersive consumer experiences. This case study delves into how we leveraged advanced LED solutions to elevate one of Beijing’s most iconic urban renewal developments.
Project Overview: Where Art Meets Technology
Location: Wanda Mall Wukesong (Fuxing Road, Haidian District, Beijing)
Scope: Custom LED film screen integration within the mall’s “Future City” zone (F1-F5), targeting high-traffic social and experiential spaces
Objective: Enhance visual engagement while preserving architectural aesthetics and natural light flow—a core challenge in luxury retail environments.
Why LED Film Screen? Unmatched Advantages
1.Ultra-Thin & Lightweight Design
- Thickness: 1–3mm, minimizing structural impact.
- Weight: 3–6kg/m² (vs. 5–8kg/m² for traditional transparent LEDs).
- Flexibility: Curved seamlessly to fit the mall’s modern contours.
2.High Transparency & Clarity
- Transmittance: 85%+ light permeability, ensuring interior brightness and outdoor visibility.
- Viewing Angles: 140°–160° consistency, eliminating color distortion for crowds.
3.Energy Efficiency & Durability
- Power Consumption: <280W/m², reducing operational costs.
- Heat Dissipation: Passive cooling design, extending lifespan and slashing maintenance.
Implementation: Precision in Action
- Installation: Direct adhesion to glass surfaces without structural modifications, ensuring rapid deployment and zero disruption to mall operations.
- Content Strategy: Dynamic visuals synchronized with Wanda Mall’s themes—digital landscapes, brand campaigns, and interactive art.
- Tech Integration: Paired with the mall’s 64m “flying escalator” and 1,200㎡ sky screen, creating layered visual spectacles that guide visitor flow.
Impact: Elevating Commercial Value
1.Enhanced Consumer Engagement
- Screens positioned near Meland Club (Asia’s flagship family entertainment center) and Fudi Supermarket amplified dwell time by 40%.
- Real-time promotions boosted foot traffic to adjacent luxury stores.
2.Aesthetic Synergy
- The screens’ near-invisible daytime profile preserved the mall’s ”sky garden” and ”future city” design ethos.
- Nighttime brilliance transformed spaces into luminous art installations.
3.Sustainable Footprint
- 30% lower energy use vs. conventional displays, aligning with Wanda’s green initiatives.
Why This Project Matters for Urban Innovation
Beijing Wanda Mall Wukesong is a flagship urban renewal project—part of Beijing’s strategy to build an “International Consumption Center”. Our LED film screens:
- Supported its shift from traditional retail to experiential consumption (e.g., interactive zones, cultural events).
- Enabled adaptive advertising, crucial for a venue hosting 250k+ residents within a 5km radius
Conclusion: Setting New Standards
This project exemplifies how next-gen LED film screen can merge functionality, artistry, and sustainability in commercial hubs. As consumer spaces evolve toward multisensory engagement, our technology offers a blueprint for future-ready installations.